Thursday, June 08, 2006

Somebody up there likes me

Without a doubt, the greatest cross-promotion ever was when M&M made dark chocolate M&Ms (under their cute M-pire label) around the time of Revenge of the Sith's theatrical and DVD releases. These were probably my favorite candies ever, at least among mass-marketed candies not only available in Europe. Sadly, the M-pire candies were a limited release and they're no longer available at drug stores or the dead-candy aisle of the amazing 99-Cent Only Store; they may still be at the M&M store in Las Vegas, but I haven't checked. I wrote to M&M about this dire matter and got this response:

In response to your email regarding M&M'S DARK CHOCOLATE CANDIES.

Thank you for your email.

Great news! M&M'S DARK CHOCOLATE CANDIES will be available starting
July 2006 as a permanent item. Stay tuned to our website, www.mms.com,
for updates. We hope you will watch for them!

Have a great day!

Your Friends at Masterfoods USA
A Division of Mars, Incorporated

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